Welcome to my little nook of the internet, I’m so glad you’re here! I’m an internationally Certified Life Coach, podcaster, and blogger. I specialize in helping millennial women adapt to career and lifestyle changes to create more fulfilling lives, careers and businesses.

I'm ToniA


My parents were my first lifestyle design teachers. They
had a unique vision for how they wanted to live. My mom homeschooled me and my sister until 7th grade, and my dad was a self-employed CPA. During the 6-7 months of peak tax season my Dad worked incredibly hard - off to work before sunrise and home well after dark. The other six months of the year our family had the freedom to travel. The choices and sacrifices my parents made allowed us the time and freedom to travel and create memories together. For me, this was normal life.

Despite my untraditional upbringing, I knew how important
it was to get good grades, go to college and get a “good job.” In 2010, I graduated with my Bachelor’s in Graphic Design excited and ready to take on the world! What I didn’t know was that I had entered the workforce at a time when “entry level” jobs required at least 1-2 years of professional experience, and most companies weren’t eager or even willing to invest in me. It was the height of the Great Recession. 

In the span of five years, I was laid off three times. Each experience leaving me feeling more and more defeated, frustrated, and disposable. It seemed like I was in an endless spiral of applying for unemployment or another lacklustre job. I felt betrayed by "the system" and society's path to "success."
I realized that there was no such thing as “job security,” and that the traditional career path my parents’ generation had become accustomed to was disappearing.

I was twenty-four and I felt like a fraud. I knew lifestyle freedom was possible because I’d lived it, but here I was struggling to find a path (literally any path) toward success in my life and my career, and it took a huge toll on my self-confidence. I felt like my life and career were being left to chance which made me feel powerless, discouraged and lost.

No matter what I did, what job I applied to, it felt like I kept hitting an invisible barrier as I tried to find my place in the world - my mindset. Most of us aren’t taught how to adapt to the unexpected changes that life will inevitably throw at us. I was so focused on what was happening to me, I didn’t realize that I had the power to shift the trajectory of my future. All I knew was that there was more to life than going through the motions and passively living paycheck to paycheck. It was time to do something different so I could create my own path and define what “success” meant for me.

I decided it was time to take my future into my own hands and try my hand at entrepreneurship through network marketing. It was hard, and it was scary. I felt like an imposter everyday. But, I was tired of playing it “safe” bouncing from job to job and leaving my future to chance. I stuck with it. Each time I failed (which was a lot) I learned to lean into the discomfort and little by little, my self-confidence grew and so did my vision for what was possible in my life.

After two years of consistent hard work and a lot of disappointment, I was able to build my business to a point it had replaced the salary I was making in my 9-5 job. This was the first time I’d felt successful in my life, and it was because I had created something for myself that brought me joy and a sense of purpose. I wanted to help more people feel this way in their own lives and careers. At this point, I realized I wasn’t the only millennial experiencing the mood swings of the economy and the unstable job market.

I know what it feels like to draw outside the lines of what society tells us is the “right path.” I felt a huge swell of fear when I started out as a new coach, but I also felt a different kind of fear each time I was unexpectedly laid off and had to quickly adjust my life to being in scarcity mode again.

Here's what I've learned:

Fear is a compass pointing us in the right direction.
The direction of EVERYTHING you want in life.

Leaning into the unknown will change your life.

And there’s no time like the present to start.

I want to support you

Millennial women have encountered more challenges on our paths to career and lifestyle fulfillment than most generations. We've lived through the dot-com bubble as teens, the Great Recession as young professionals/college grads, and now are riding the wave of the COVID-19 pandemic as young professionals and young families.

I’m here to hold space for you through the next chapter of unknowns and support you as you navigate the next chapter of your life. 

As a coach I use my own experiences to help you stop the negative self-talk, face your fears, and figure out what you actually want out of your life, career or business. It’s time to make your life freaking fantastic!

Extraordinary things are possible when you decide to invest in your greatest asset which is yourself. I know because I’ve lived it.

Life is short. Time is our most precious commodity. You deserve to make the most of it and live your best life. Be bold, break the mold and be unapologetically aligned to your authentic self.

Are you ready to overcome fear and empower yourself through any challenge? If so, great I’d love to work with you!

let's chat!

Some fun facts:

+ I was homeschooled through 7th grade. On my first day of 8th grade I ate lunch in the stall of the girl’s bathroom – Mean Girls, anyone? After that experience I decided to join the volleyball team to get “socialized.” Before I knew it, I was making friends and feeling at home in a new environment.

+ The first language I was learned (besides English) was Croatian. My grandmother was from Croatia, and she taught my sister and I songs, phrases, and words. My favorite Croatian word is , “Bubamara,” which means ladybug.

+ I played water polo for ten years. My best friend and I flipped through our freshman high school yearbook and saw a picture of the Women’s Water Polo team. Neither of us had ever seen a game, but we both made the Junior Varsity team the next year. We were hooked for life!

+ I met my husband Dane on Tinder. One of my best friends encouraged me to get back into the dating scene via Tinder after going through a horrible breakup. I got frustrated and deleted the app six times before going on my first Tinder date with a scruffy, flannel-wearing environmental engineer. I guess you could say he “swiped right to my heart.” The rest is history.

+ When I’m not coaching or creating, you’ll find me snuggling with my husband Dane, our cat Scout or our rescue pup Ollie, going to concerts in Seattle, kayaking the Puget Sound, researching destinations for our next scuba diving trip, or pinning ideas for my next tattoo.

I look forward to connecting with you!

xo, Tonia